Culinary Consulting by Keith Kalm
Turn Your Story Into a Strategy—and Your Website Into a Sales Machine.
You're not just selling food. You're selling a feeling.
An experience. A memory.
But if your website, SEO, and marketing don’t reflect that—you’re leaving money (and meaning) on the table.
That’s where I come in. I help chefs, restaurants, and mission-driven hospitality brands build beautiful, functional digital systems that grow their business—without losing their soul.
💼 Creative & Marketing Services
I combine chef insight, web strategy, and a no-fluff creative process to help your brand get found, get booked, and grow with clarity.
🔤 Brand Strategy & Website Development
Brand storytelling and messaging
Website copywriting + content structure
WordPress + Hostinger setup or rebuild
SEO optimization with structured metadata
Landing pages + AI-friendly formatting
Mobile-first, speed-optimized builds
✍️ Content Creation & Campaigns
AI-optimized blog writing (with seasonal strategy)
Email marketing campaigns + template design
Sales pages + product descriptions
Automated blog/newsletter setups
Instagram captions, Reels scripts, and promo posts
🔄 Ongoing Site & Marketing Management
Monthly content updates & edits
Event & special promotion landing pages
Lead capture + email marketing integration (Mailchimp, Flodesk, Brevo)
Blog & site maintenance
Affiliate and monetization setup
Local SEO audits + listing management
💰 Pricing Tiers
Flexible creative partnerships for serious restaurant brands.
✨ Essential Retainer — $1,500/month
For brands that need steady growth, polished content, and monthly strategy.
✅ Up to 10 hours/month
✅ Website & blog content
✅ SEO maintenance
✅ Email templates & light design
✅ Quarterly strategy check-in
🔥 Pro Retainer — $2,500/month
For restaurants and chefs ready to scale with a full creative partner.
✅ Up to 20 hours/month
✅ Strategy + creation of web pages, blog posts, email campaigns
✅ Content calendar development
✅ Event promotions
✅ Monthly analytics + recap
🚀 All-In Creative Partner — $3,500/month
You're not just hiring a freelancer—you’re bringing on a creative director.
✅ 30+ hours/month
✅ Website + funnel management
✅ Brand expansion + campaign planning
✅ Unlimited content (within scope)
✅ Weekly strategy calls
✅ Direct Slack/Email access for agile collab
Past Results
The Gallery (Plains, PA)
Increased Thursday dinner covers by 45% with ongoing blog series
Top Search Result for "Best New Restaurant in NEPA"
Boosted Google visibility for "best outdoor dining in NEPA"
Helped brand and launch website and blog, Plated & Poured
Love & Vegetables (Pop-Up Café → Seed Company)
Built from scratch: concept, events, products, SEO, sales
Pivoted to ecommerce seed bundles and Amazon strategy
Developed branded product packaging in-house
Private Chefs & Retreat Centers (Mendocino & Beyond)
Developed scalable menus + rate sheets
Created automated intake forms & CRM integration
Helped chefs monetize events, offer sliding scale dinners, and tell their story online
My Tech Edge:
I'm the creator of Xhef.io—an AI-powered kitchen assistant that makes managing prep, inventory, and vendors easier than ever.
If you want results that are scalable, repeatable, and creative—this is how we do it.
Who It's For:
Chefs ready to go solo
Restaurants with systems chaos
Clubs or resorts building new menus
Retreat centers and farms launching food programs
Private chefs looking to stand out
Why Work With Me?
Because I’ve been in your shoes. I’ve opened restaurants, led chaotic services, scaled back down, and rebuilt with smarter systems. Now I help others do it right the first time.
Ready to Level Up?
I take on a limited number of clients each season. If you're serious about transforming your restaurant, let's talk.
📧 keith@keithkalm.com
📞 570-212-9613
Request a Call →
Summary
Chef Keith Kalm offers expert culinary consulting for restaurants, chefs, and food brands. Services include menu development, kitchen system design, inventory tracking, private chef setup, and cannabis cuisine strategy. Powered by Xhef.io for smarter operations.